diff --git a/README.rst b/README.rst
index 996520f0d1b277372126fef3816acc1961dabb86..540bc7cce4cd49590033f77bfd34cf5131bf10fc 100644
--- a/README.rst
+++ b/README.rst
@@ -15,6 +15,11 @@ submit bug reports and feature requests.
 Developer documentation is `hosted at Read The Docs
 <http://mutalyzer.readthedocs.org>`_.
 
+If you're interested in running your own Mutalyzer installation, please have a
+look at our `Mutalyzer Ansible role
+<https://github.com/mutalyzer/ansible-role-mutalyzer>`_ for a completely
+automated deployment.
+
 
 Contributing
 ------------
diff --git a/doc/deploy.rst b/doc/deploy.rst
index c1647f4fb16a6c43eb1408e74efd59f1dba822ab..ab75f0e80f43f860e14ba862771569b049360f76 100644
--- a/doc/deploy.rst
+++ b/doc/deploy.rst
@@ -18,6 +18,8 @@ containers such as `Gunicorn`_.
 Below we briefly describe our recommended setup for a production environment
 using Gunicorn, nginx and Supervisor.
 
+See :ref:`deploy_ansible` for a solution to completely automate this.
+
 
 Configuration settings
 ----------------------
@@ -152,6 +154,8 @@ website:
     environment=MUTALYZER_SETTINGS="/opt/mutalyzer/conf/settings.py"
 
 
+.. _deploy_ansible:
+
 Automated deployment with Ansible
 ---------------------------------
 
diff --git a/doc/index.rst b/doc/index.rst
index 122f99ec5cb0a89653861d1ef8462983997fc140..1fb9a74f197413ddb4e0ab29c19d45a0f5d4fa01 100644
--- a/doc/index.rst
+++ b/doc/index.rst
@@ -4,6 +4,9 @@ Mutalyzer developer documentation
 Mutalyzer is an HGVS variant nomenclature checker. The canonical Mutalyzer
 installation can be found at `mutalyzer.nl <https://mutalyzer.nl>`_.
 
+.. note:: If you're looking into running your own Mutalyzer installation, you
+   might be interested in :ref:`deploy_ansible`.
+
 This is the developer documentation for Mutalyzer. User documentation can be
 found on the `wiki <https://humgenprojects.lumc.nl/trac/mutalyzer>`_.
 
diff --git a/doc/install.rst b/doc/install.rst
index c070d0fa960512ffb731d798cc55cdb08a61ba1e..35fdbaad508eba1a6cfb29f34bfc11e6400928d0 100644
--- a/doc/install.rst
+++ b/doc/install.rst
@@ -5,6 +5,10 @@
 Installation
 ============
 
+.. note:: If you're looking into deploying Mutayzer in a production
+   environment (as opposed to a local development installation), please see
+   :ref:`deploy`.
+
 Mutalyzer depends on a database server, `Python`_ 2.7, and several Python
 packages. `Redis`_ is a soft dependency. This section walks you through
 installing Mutalyzer with Redis and using `PostgreSQL`_ as database server,
diff --git a/mutalyzer/website/templates/about.html b/mutalyzer/website/templates/about.html
index d6ef86be82847dd03cbd1a52a1daa92c123d63c5..0e16c0c2e13edbe05343c613b615bec7a13e5b27 100644
--- a/mutalyzer/website/templates/about.html
+++ b/mutalyzer/website/templates/about.html
@@ -70,6 +70,13 @@ Development of Mutalyzer happens on
 GitHub: <a href="https://github.com/mutalyzer/mutalyzer">github.com/mutalyzer/mutalyzer</a>
 </p>
 
+<p>
+If you're interested in running your own Mutalyzer installation, please have a
+look at
+our <a href="https://github.com/mutalyzer/ansible-role-mutalyzer">Mutalyzer
+Ansible role</a> for a completely automated deployment.
+</p>
+
 <h2>Sponsors</h2>
 
 <p>